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2 anos de experiência

Competências

Social Media Management Digital Marketing Digital Copywriting Brand Storytelling Campaign Planning Content Creation Content Optimization Creative Thinking Visual Storytelling Audience Growth Social Listening Community Monitoring Data Analysis Performance Tracking Meta Ads Management

Experiência

Social Media & Digital Marketer

Freelance / Self-Employed

2023-03 -

Developed and scheduled multi‑format content (copy, images, graphics, short videos) across Instagram, Facebook and TikTok, ensuring brand alignment and timely publishing. Grew the Fit n Sole community from zero to over 5,000 followers, increasing monthly engagement by 60% through consistent posting and active community monitoring. Conducted daily social listening, generated performance reports using Meta Business Suite, and identified optimization opportunities. Managed targeted Meta Ads campaigns to capture high‑quality leads and leveraged WhatsApp for direct‑to‑consumer sales and relationship building.

Brand Ambassador (B.A.)

Dairyland

2022-01 - 2022-12

Promoted Dairyland products through field campaigns, converting 90% of prospects into active customers. Prepared weekly sales reports that supported data‑driven management decisions. Executed in‑store promotions at supermarkets, showcasing product value and driving immediate purchases. Consistently exceeded daily sales targets by employing strategic customer engagement and persuasive pitching techniques.

Formação

Bachelor of Arts in Communication and Media - Laikipia University

Idiomas

English

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