YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to lead and scale our channel presence. You will own the end‑to‑end content pipeline, from audience insights and SEO to creative direction and performance analysis.

Key responsibilities

• Develop and execute long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value content opportunities.
• Guide writers, videographers, and editors to create videos with strong storytelling, compelling thumbnails, and optimized titles, descriptions, tags, and thumbnails.
• Monitor key metrics (retention, CTR, watch time, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads, and product marketing teams to integrate YouTube content across the marketing ecosystem.
• Identify and pursue monetization options, brand sponsorships, and merchandise integrations where appropriate.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic content recommendations.
• Excellent written and verbal communication skills for briefing creative teams and delivering feedback.

Required skills

• YouTube Studio
• YouTube Analytics
• YouTube SEO

What we offer

• Remote work flexibility
• Opportunity to shape a high‑performing YouTube channel
• Collaborative cross‑functional environment