SEO / SEM Specialist – Data‑Driven Search Marketing Expert

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. The role will focus on improving search visibility, driving qualified traffic, and optimizing advertising spend to meet business objectives.

Key responsibilities

• Conduct keyword research, expand and optimize keyword lists to increase organic traffic.
• Optimize website content, meta tags, landing pages and site architecture for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Plan, launch and optimize paid search campaigns on Google Ads and Bing Ads to maximize ROI.
• Develop and execute link‑building strategies to boost domain authority.
• Track, report and analyse SEO and PPC performance using GA4 and other tools, providing actionable insights.
• Monitor competitor advertising, keyword strategies and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors and AI‑driven search trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript (understanding of development constraints)