Web Analytics Specialist

About the role

We are seeking a detail‑oriented Web Analytics Specialist to join our team and turn complex web data into clear, actionable insights. The role will support strategic decision‑making by implementing tracking, analysing user behaviour, and delivering reports that optimise website performance and marketing ROI.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyse web traffic patterns, user behaviour, and conversion funnels to identify optimisation opportunities.
• Develop and manage customised dashboards and reports using Looker Studio/Data Studio or Tableau to track key performance indicators.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests.
• Regularly audit tracking implementations to detect and resolve data gaps or issues.
• Provide proactive, actionable recommendations to improve digital marketing effectiveness and ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong ability to interpret data, identify trends, and create data‑driven narratives.
• Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (preferred)
• Basic HTML
• Basic JavaScript